Personal Styling Services

Is your diary already filling up with social or business events for Summer 2014 and beyond?
Do you have an idea about what you might wear, or where you’ll begin to look for something suitable, special or unique?
Have you ever thought about how a personal stylist could assist you with this?

With my help you can learn to make better shopping choices, find quality investment pieces and value for your hard-earned money!
*Individual & group consultations now available!

Please make inquiries to Mairead:
Tel 0879378169 


Primark Summer 2014 Showcase

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Previewing the Primark Summer 2014 showcase at Penneys HQ last week with editor in chief, Adam Gaffey.

Give a girl and a guy a luncheon spread displayed ‘Afternoon Tea’ style, eye-catching imagery, a fancy pink press pack and a room full of next season’s must-haves, and you have a recipe for Summer dressing delight!
With men’s collections ‘California Dreaming’ & ‘Acid Surfer’, guys can choose from an array of tropical print details, softened colours and bolder patterns. Mix and match to proudly shout the way forward for trendy Summer dressing this year.
And for us gals, its the concoction of glam festival chic meets urban trendster that makes me want to update my wardrobe immediately! Clashing prints & tribal patterns in ‘Afro-Clash’ and feeling the drama of ‘Carnival’!
Check out the key pieces and our personal picks!



WHEN POPPY_work_1-03_905The Grand Social drew a stylish crowd on Tuesday evening for the launch of Dublin based sewing and fashion school When Poppy Met Daisy. I went along to check out the fashion show displaying some of the students own work , sample the fancy treats and grab a quick chat with owner and leading lady Lorna Daly. 

The evening kicked off with a drink’s reception and DJ set upstairs in the Loft, and while the prep for the fashion show continued behind the scenes, the venue quickly filled up with an excited crowd. With the bar area transformed into a long catwalk, 150 goodie bags snapped up sharpish, and FROW seats firmly taken, we settled in for a Tuesday evening treat.

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DSCF9901 DSCF9908 Fancy treats provided by Victoria’s Heavenly Cupcakes         

Following an introductory video, fashion stylist and MC for the evening Laura Mullet handed proceedings over to the lovely models and the show kicked off.
Texture and pattern featured heavily in the students’ collections, with on trend leather trim and tartan details dominating. An impressive array of well-made garments sashayed down the runway including my personal picks; a gorgeous leather houndstooth hemmed dress coat and Lorna’s own cropped tartan trousers.

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Creative duo and former students of WPMD, sisters Sandra & Jane Palles aka Princess Palles, also showed some signature pieces from their collection. Classic shapes in seasonal shades with styling details from equestrian to vintage, these pieces are eye-catching and fun yet oh so wearable.
More information available at 

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Photography above by Laura Vitel, Makeup by Julie Caulfield, Hair by Sarah Jane Bruce and Tara Walsh 

IMG_1977Following the show, I grabbed a quickfire-chat with founder of WPMD Lorna Daly. Lorna is one busy lady; in between running her fashion school, designing and arranging shows & shoots, she gave me a quick insight into what inspires and delights her.

Favourite Websites 

Self-confessed Pinterest freak! Follow Lorna’s boards for inspiration on fashion, hair, makeup, photography,  crafts and editorial style.

Favourite Blogs

Original street-style snapper Scott Schuman’s The Sartorialist and super-blogger Susie Lau’s Style Bubble

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Heiress and fashion muse Daphne Guinness

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Home-grown stars Simone Rocha (in particular S/S ’13)  and Lorna’s former college buddy Emma Manley

Currently Excited About 

Adding new courses to the WPMD line-up!

* Lorna is delighted to launch an all new Photography class, where you can learn to get the best from your camera. There is also a brand new Fashion Illustration class taught by talented illustrator Holly Shortall.


Founded and run by the multi-talented designer, teacher and all round fashionista Lorna, WPMD is a fashion school with a difference!

Gaining substantial media attention, and now featuring an updated selection of classes, pupils can choose from an eclectic mix of courses including fashion illustration, millinery fascination and styling, as well as firm favourites ‘How to make a dress/skirt in a Day’ and basic alterations.

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You can even learn how to create your own Peter Pan collar and vintage bunting! This is DIY design at its best; fun, engaging and ultimately rewarding.

For the full list of courses and all other information please visit